May 4-5, 2017 - Landsdowne Resort, Leesburg, VA

The American consumer is becoming increasingly informed at an exponentially accelerating rate.  Although the housing industry has been somewhat isolated from the resulting innovation imperative, that is rapidly changing. Over 90 percent of buyers currently research the web before visiting a builder. That’s up over 250 percent from five years ago. Now the amount of accessible content is also about to explode.  There are too many web business opportunities for it not to. This workshop has invited a select group of home builder executives to examine each core element of the housing industry for opportunities to apply proven innovations and prepare for this paradigm shift. This will be enhanced by collaborating and sharing lessons learned among the participating senior executives. A rising tide raises all boats and the housing industry can best improve by working together. This workshop will begin the process for each home builder attending.

Desired Outcome:

• Understanding the visible future based on hard trends
• Self-assessment of sustainable development practices for each builder
• Self-assessment of good housing design practices for each builder
• Self-assessment of high-performance home practices for each builder
• Self-assessment of quality home construction practices for each builder
• Self-assessment of effective home sales practices for each builder
• Action plan for each builder identifying top three high-priority innovation opportunities

Workshop Information

• Agenda

Sponsors

Workshop Photos